Friday, April 9, 2010

How to be a wealthy freelancer - book review

I just finished the book “The Wealthy Freelancer” by Steve Slaunwhite, Pete Savage and Ed Gandia and I am glad I did. This book applies to anyone trying to make a good living as a freelancer, translators included. It contains 12 “secrets”, starting with changing your attitude and then proceeding to give you practical steps in how to attract clients, creating a sales pitch, or buzz piece, taking care of your existing clients, maintain good pricing for your services, bringing focus to your business, boosting productivity, achieving a good balance between work and the rest of your life, including a good letter to those around you to make them better understand and thrive with you in your freelancing efforts. As if that was not enough, the book also takes up alternative sources of income to add to your freelancing business, how to handle social media to your advantage and what to do when you get negative feedback.

One of the best insights the book provided me was about positioning yourself in your market. It goes as follow:

When you’ve identified the market you’ll serve, the next step is to position yourself as the go-to resource in that market. Now before you begin to panic, allow me to tell you something, which I hope will have you breathing an enormous sigh of relief: You don’t have to be the best. All you need to do is to take the value you bring and articulate it in a way that positions you favorably in the eyes of your target prospects.” (Pete Savage, The Wealthy Freelancer)

I found the book very useful for my freelance translator business and will for sure use many of the tips in it. If you go to http://www.thewealthyfreelancer.com/, you can download three chapters for free and see for yourself.

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