Getting the most out of a conference

I am getting excited for American Translators Associations annual conference at the end of October and I hope to see some of you there. It is two months away but it is high time to start planning for it. Here are some tips on what to do to get the most out of a conference you are attending.



Before the conference:
- Make professional looking business cards so you can exchange them with all the people you meet.
- Polish up your resume and print out at least 50 ex to bring with you to the conference
- Contact the people you know and see if they will be attending so you can plan to meet
- Contact a few people that you would like to get to know better and suggest a meeting during the    conference
- Explore the conference schedule to see which sessions you cannot miss. Be selective and strategic about planning your schedule!
- Plan questions you would like to ask the people you want to get to know better, or potential clients
- For the ATA conference: see the insider tips provided by the Colorado Translators Association for great tips on exploring Denver and eating well.

At the conference:
- NETWORK!!! Engage others in conversation and ask for their business card
- Schedule time to meet with people you would like to speak to
- Take advantage of social events and breaks
- Attend valuable sessions and workshops (duh!)
- Distribute business cards and resumes to valuable colleagues and prospects
- Jot down a few descriptive points on the back of the business cards you receive to make it easier to follow up

After the conference:
- Review you notes and documents from the conference. Make a to do list to take action on valuable information from the conference, people to contact, business tips etc.
- Follow up with people within 1-2 weeks after the conference

Do you have any useful tips on how to make the most of a conference? Please share!

Creating a Marketing Plan for Freelance Translators

I am grateful to have a background in international marketing, both professionally and as an education. Now I would like to share this knowledge with other freelance translators and I get the opportunity to do so at the ATA:s annual Conference in Denver, CO on Saturday Oct. 30th.

Most of us know that we should have a marketing plan for our small (or one man) business. But how do we create one that is targeted specifically to our industry? The session will cover the elements of a marketing plan, such as objective, product/service, unique selling points or benefits, market and segmentation, competition, customers or prospects, what media to use and how to track, follow and adjust the marketing plan. Specific examples are given that are targeted and adapted to the translation industry from the standpoint of an independent contractor.

I hope to see you there, but if you miss this you can also watch/listen to a presentation on the subject at the ProZ Virtual Conference on Translator's Day, Sept, 30th, 2010.

Now you have a chance to also share your marketing tips for freelance translators by posting them as comments here. Do you have a marketing plan?